WHY INVEST IN OUR FUNDS?

We are benchmark aware, not benchmark driven. Active management is integral to everything we do and our managers are not constrained by benchmarks.

Of course, we want to do well relative to peers and the market, but we are not about owning securities simply because they feature heavily in an index.

In a world where passive funds are taking a growing market share, we feel investors are unwilling to pay active fees for closet tracker portfolios. Our funds offer genuine active management and can therefore compliment passive and more core benchmark-plus type offerings from other houses.

Performance is also key to the New Capital ethos and we aim to have the majority of our funds in the top quartile at any one time.

While managers are obviously integral to that, we believe the underlying strategy is vital in driving long-term returns and only offer funds in areas where we see potential for sustainable alpha. Our macro-driven approach is the real force behind our high conviction investment model, it allows us to create portfolios that benefit from global fundamentals and combine strategic thinking with active stock selection.

We are not looking to offer product in every category and will not launch funds just to satisfy the latest trend: our approach is not that of mass distribution, rather we offer a focused portfolio of investment-led and relevant strategies.

In some cases, we will cross traditional asset class borders to create a product we believe can offer strong sustainable returns. We will typically introduce funds in areas where we feel a long-term cycle is beginning, which often makes us appear contrarian relative to the wider industry.